Natural Ingredients and Products Directory is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Catalogs

Natural Marketing Institute (NMI)

  • lens™ Custom Quantitative Research Services
  • Understanding Your Consumer Can Change Everything!

    Optimize Your Opportunities & Maximize Results with lens Quantitative Insights

    Concept Testing, Brand Equity, A&U, Brand Health, Trackers, Product & Packaging, Custom Segmentation, Advertising & Messaging and Customer Satisfaction

    Using the lens tools you’ll know that your approach is as thoroughly refined as it can be—and you’ll understand why it’s viable, providing you the greatest ROI.

     

  • Download
  • CUSTOM & AD HOC DATABASE SUBSCRIPTIONS
  • SYNDICATED DATA, 1 MILLION+ CONSUMERS, 30+ COUNTRIES

    SINCE 1990, GLOBAL SPECIALISTS IN HEALTH AND SUSTAINABILITY

    • Customized Subscriptions can include any NMI Database
    • When you need it- fast turnaround services
    • Subscriptions can be used across all divisions within one corporation
    • Consulting, custom analysis, presentations, reports, data tables, proprietary questions

    For more information click here

  • Download
  • 2018 NMI Consumer Tracker Studies
  • USA & GLOBAL CONSUMER STUDIES
    Since 1999, 1 Million+ Consumers, 30+ Countries

    • Consumer and Shopper Insights
    • Profiling and Targeting
    • Category and Brand Level Detail
    • Understand Consumer Issues/Desires
    • Minimize the Guesswork, Enhance Presentations
    • Impress Customers, Maximize your ROI
  • Download
  • 7th Edition USA Report 2018 Supplements/OTC/RX Consumer Insights & Trends
  • Since 2005, NMI’s biennial consumer research study devoted to understanding consumer Attitudes & behaviors related to dietary supplements/otc/rx & their impact on market dynamics

    137 pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

    Natural Marketing Institute (NMI) is pleased to present its 2018 Supplements/OTC/Rx Consumer Insights & Trends Report. As consumers have many alternatives in their search for health, this research analyzes the nutritional/dietary supplement market and also examines the impact of the role over-the-counter and prescription medications play in consumers’ efforts to incorporate a mix of self-care methods into their current lifestyle.

    Maryellen Molyneaux, NMI Managing Partner shares that the overall objectives of this research are to explore how consumers perceive dietary supplements, what and why they currently use, and even why they have stopped using certain supplements to provide the insights necessary from which to identify marketplace opportunities and industry challenges.

    For more information click here

  • Download
  • lens™ Optimization Tools
  • Lens Custom qualitative & quantitative options
    generate deep insights for confident decision-making

    Primary Qualitative Research

    • Focus groups, IDIs, ethnographies, in-home
    • peer groups, central location, shop-alongs,
    • on-line communities, mobile apps

    Primary Quantitative Research Tools

    • Multiple data collection methods; identify white space
    • opportunity, concept development, productand packaging
    • tests, advertising and messaging, segmentation, brand equity,
    • attitude and usage, customer satisfaction and tracker studies
  • Download
  • lens™ Custom Qualitative Research Services
  • lens QUALITATIVE services are versatile and insightful

    • Gather rich insight through:
    • Traditional focus groups
    • IDI’s and ethnographies
    • In-home peer groups
    • Shop-alongs
    • Central locations tests
    • On-line communities

    For more information click here

  • Download
  • 18th Annual Consumer Report 2017 Health & Wellness Trends in America
  • A comprehensive consumer research report of consumer attitudes and behaviors related to diet, nutrition, general health and wellness

    139 pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

    Natural Marketing Institute (NMI) is pleased to present its 2018 Health and Wellness in America Consumer Insights and Trends Report. This report, now in its 19th year, reports on the new challenges and opportunities in the health and wellness marketplace, based on extensive research of the U.S. general population. This research uncovers insights into how today's consumer integrates health and wellness into their lifestyle and reveals their motivations and the challenges they encounter in their pursuit of health.

    Maryellen Molyneaux, NMI Managing Partner, shares "the range of new products built on health and wellness platforms comes a complex array of consumer attitudes, the need for education, and an understanding of the consumer drivers that will affect consumer behavior patterns. This report further discusses how consumers are making purchase decisions based on a new set of values-based qualities from fair trade to sustainably-grown. In addition, it provides an understanding of the role that technology and the desire for convenience play in the health marketplace".

    The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 19 years and how these changes may impact the future landscape of the health and wellness industry.

    For more information click here

  • Download
  • 2018 State of Sustainability in America 16th Annual Consumer Insights & Trends Report
  • An annual consumer research study devoted to understanding consumer values and behaviors across health, the environment and corporate social responsibility, and their impact on purchase

    100+ pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

    This report is the sixteenth annual U.S. report NMI has published on the state of the sustainability market. It examines consumer attitudes and behaviors toward sustainable living and the sustainable marketplace as a whole.

    Over the past 16 years, a significant marketplace shift has occurred. This research uncovers insights into how today’s consumer integrates eco-friendliness into their daily life and reveals their motivations and the challenges they encounter in their pursuit to become increasingly aligned with a more sustainable lifestyle.

    Steve French, NMI Managing Partner shares that the intent of this report is to provide a longitudinal understanding of how consumers’ attitudes affect behavior and translate into product and service usage. Even further, its aim is to provide insights regarding what drives this market, how to communicate with consumers and help identify the strategic opportunities in this ever-widening industry. It is this knowledge and insight that provide the basis for identifying and uncovering opportunities in the LOHAS marketplace.

    For more information click here

  • Download
  • Foresight™ Predictive Analytics
  • Forecast Future Consumer Behavior

    • State-of-the-art Technologies
    • Future Outlook Across Your Categories
    • Identify Growth Opportunities Across Categories, Occasions, Brands
    • Psychographic, Demographic, Scientific, Social & Macroeconomic Influences

    For more information click here

  • Download
  • Sign up for NMI’s FREE Consumer Trend eNewsletters
  • Sign up to receive NMI's FREE Journal eNews, Consumer Watch, Sustainability Matters, and Weekly Insights today by visiting www.NMIsolutions.com

  • Download

Feedback