KSM-66 Ashwagandha is the most concentrated ashwagandha root extract available on the market today. It can be utilized as either a stand alone product or as a complementary ingredient in various herbal and dietary supplement formulations.
Phyto-active-rich KSM-66 Ashwagandha offers wide therapeutic benefits. It is free-flowing and shelf-stable. Hence, can easily be incorporated into capsules, tablets, soft-gels and liquids.
FOOD & BEVERAGES
Consumers are looking for ingredients in their food with ‘wellness benefits’ and KSM-66 Ashwagandha suits this need with its time tested proven health benefits. Nutrient-dense KSM-66 Ashwagandha, ideal for food and dietary supplement formulations with its superior sensory characteristics. It is a self affirmed GRAS (Generally Regarded as Safe) ingredient, qualified by a reputed panel of toxicologists. Unlike other extracts, KSM-66 has a neutral taste and is not bitter. Therefore, it is an excellent choice for use in foods and beverages. It blends well with nutritional bars, chocolates, bakery products, chewing gums, candies, functional waters, energy drinks, smoothies, yogurts, herbal tea, coffee, malted beverages, wine, soups, cereals, burgers and cookies.
In a bitterness test, KSM-66 Ashwagandha was found to be the least bitter (3 times less bitter) compared to hydro-alcoholic ashwagandha extracts and crude ashwagandha powders, thus making it a star choice for food & beverage developers.
Nutritional products in the sports world have historically employed synthetic ingredients towards the enhancement of sports performance. However, the push for ‘natural’ within mainstream markets is crossing over to the sports category too. Ashwagandha meets the need as a natural performance enhancer.
There is a fast growing use of ashwagandha for enhancing physical performance and cognitive acuity. KSM-66 is the most effective form of ashwagandha for athletes who train and compete at peak levels. It enhances energy and endurance, improves muscle size and strength, assists muscle recovery, improves mental function, alertness and oxygen usage. KSM-66 has been used in pre- and post-workout formulas, nutrition bars, meal replacements, whey protein mixes, energy drinks and sports beverages.