BERRYSHIELD™ TECHNOLOGY A powerful new solvent free, enzyme-assisted and patent pending process that concentrates key polyphenols bioactives & protectively enrobes them in a plant starch matrix. Polyphenols are delicate and easily destroyed in conventionally processed berry powders. BerryShield technology significantly improves the retention of the natural berry's taste and color. An example would be the polyphenols called anthocyanins which are responsible for the beautiful red, orange, purple and blueberry colors. The result is a full spectrum bioactive berry, that is potent, protected, ultimately leading to stronger effects in the body, as well as enhancing the color, taste, and smell of any formulations they are added to.