Carotenoids are naturally occurring substances responsible for the bright colors of certain plants, fruits & vegetables. When added to food, carotenoids have a similar effect and provide yellow, orange and red color. Lugo Nutrition is the exclusive U.S. distributor of Allied Biotech’s line of Carotenoids for use as food colorants, in dietary supplements, and to nutritionally enrich foods and beverages. A 2007 South Hampton University study found that a diet containing artificial colors increased hyperactivity in children. As of 2010, all food products in the European Union containing artificial colors must bear a label warning consumers of the potential adverse effects on children. Allied Biotech’s carotenoids offer healthy alternatives to many of these FD&C colors.