Chewing Gum The chewing gum market is almost entirely dominated by sugar-free products which make extensive use of high-intensity sweeteners. Magnasweet® Products are extensively used in a wide range of sugarless chewing gum applications. In this format, high intensity sweeteners which inherently have a bitter or metallic aftertaste, are widely used in the formulation. Magnasweet® is highly effective in masking these off flavors. Magnasweet® will also intensify and prolong both sweetness and flavor in chewing gums. By using Magnasweet®, product developers have created chewing gums with long-lasting flavor that is key to consumer acceptance in this market. Mafco’s technical team has extensive experience in chewing gum applications and is available to expedite and assist chewing gum development by providing Magnasweet® product selection and dosage information.