Educated consumers are looking for scientifically evidenced products, even if the product has a historical use in Ayurvedic, TCM and herbal medicine. This requires the brands and ingredient companies to raise the bar and merge modern science with traditional uses. Chronoscreen™ is a scientifically validated, patented platform that has been developed by Sibelius™ to test natural single-compounds and complex extracts and determine their activity and health benefits. The platform has been applied to screen over 800 natural ingredients and formulations, and has enabled us to understand how our flagship product works in at least five different areas of cognition and healthy ageing. Chronoscreen™ bridges the gap between nutraceutical R&D and the new regulatory requirements for faster, well-designed clinical trials.