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Nutraceutical Ingredients | Novel Ingredients


We’re proud to introduce DNA PUR™, Novel’s new line of 100% identity verified botanical ingredients analyzed using DNA barcode testing. Every batch of source material is sampled prior to extraction and is 3rd-party tested, giving our customers and their consumers absolute identity assurance. Based on 3rd-party consumer research, we believe that this new standard in identity verification is an excellent opportunity to differentiate as it becomes increasingly important to supplement consumers.