Color is central to the culinary experience. Visual delight precedes taste, which is to say: food must first look good in order to invite consumption. Especially in food categories like eggs and meat, the vibrancy of color is an indication of quality and healthiness. Roha has gone to the very root of the issue by creating animal feeds that help make animal products look as great as they taste. It’s a science that explores the depths of natural feed color additives or Carotenoids, and their constituent parts, namely oxygenated Xanthophylls and un-oxygenated Carotenes. Through researched insights Roha has developed animal feed additives that lend animal products the colors that delight consumers. Be it for poultry, aquaculture, swine, cattle or pet feed.