So far, the global suncare market has mostly been driven by a rising awareness of harmful UV effects. Today, with ever-more demanding consumers, a wave of innovation is taking place. Safer for health and the environment, there is a real enthusiasm for more comprehensive and natural solutions. Unique melon concentrate naturally rich in antioxidants, HOLIMEL® recently gave evidence of its potential on sun protection (placebo controlled clinical trial on 88 subjects). Efficient both orally and topically, and after only 4 days, HOLIMEL® is an innovative ingredient on a vibrant market.