Idacol is where it all began for Roha four decades ago. Then its flagship brand, it has endured the passage of time and changing industry dynamics to earn a loyal clientele amongst even the biggest names in food and pharmaceuticals. A solid equity synonymous with performance, quality and dependability. Idacol synthetic colors have their own strengths – safety, availability, precision and versatility, which make them ideal for food and pharma applications. Available in both water soluble and insoluble forms, the combination of widest range of colors and forms gives it brand leadership status. Roha’s partnership program with client development teams has helped evolve this exhaustive range even further.