What is NIAGEN®?
NIAGEN®, also known as nicotinamide riboside (NR), is a very unique member of the vitamin B3 family. The body converts NR into Nicotinamide Adenine Dinucleotide (NAD+) which is an essential molecule found in every living cell.
Why is NAD+ so important?
NAD+ enables cells to convert the food that we eat into the energy that we need. NAD+ is also the communication molecule between the cell nucleus and the mitochondria which are the energy producing factories in the cell. If NAD+ levels are low, then communication may be impaired and mitochondria dysfunction may result. When this occurs, everything begins to breakdown.
Boosting NAD+ levels promote cellular metabolism, mitochondrial function, and energy production.
Why is NIAGEN® so revolutionary?
The cruel reality is NAD+ levels are highest at birth and decreases dramatically with age. Also, certain lifestyle choices such as over-eating or a sedentary routine deplete NAD+ levels.
In a recent human study, one serving of NIAGEN® increased NAD+ levels by 33% in 8 hours.
Claims Supported by Science
- Increases NAD+ levels in cells and tissues*
- Supports healthy skin*
- Promotes mitochondrial function which is an important component of aging*
- Promotes beneficial effects on blood lipids by maintaining healthy cholesterol levels already within normal range*