NMI - Innov8
NMI is a proven innovation facilitation firm. We have deep industry knowledge and thus know the right questions to ask. We know the resources whether they be consumer data, technical expertise, R&D parameters, go-to-market approaches or just strategic thinking and can bring those resources to the table. We have managed hundreds of innovation projects of which most, but not all, include a specific ideation workshop. Below are a few examples. gummy image 1 NMI worked with a leading vitamin manufacturer to create 40+ product concepts that leveraged a new gummy technology. Crossing consumer health need states with the capability of the new technology with ingredient science, a team of internal and external experts were facilitated by NMI through a 2-day process of creating seed ideas which developed into concrete and unique product concepts. Concepts were then screened for consumer interest and a pipeline for developments was put in place. New products will be launched in late 2018 as a result of this work.