By establishing Simpsons in 2001, Roha expanded its formidable portfolio to include dyes and pigments. The company has quickly evolved into a leading color supplier for industrial applications – primarily Plastics, Paints and Coating, Inks, Agriculture, Rubber and household goods. Delivering its comprehensive product range in bulk, semi-bulk and bespoke volumes, ensures that every individual requirement is fulfilled. Comprehensive solutions, cutting-edge innovation and global color leadership help add value to customers’ own brands. Deeply customer-centric, Simpsons strongly believes that long-term success hinges on partnership, where reliability, collaboration and trust form the core of the relationship. Offering customers the best of all worlds – global in influence, personal in relationship – Simpsons’ color expertise helps catalyse customer success.