Tata Salt… desh ka namak
Tata Salt was launched in 1983 as India's first packaged iodised salt in India, as part of the movement to counter iodine deficiency diseases in the country. Today, it is the market leader in India's packaged salt market — it commands a 65 percent market share, enhancing taste in more than 100 million households. Over the years, Tata Salt has been consistently ranked in the top 'Most Trusted Food Brands' in India. It is produced at one of India's most integrated and inorganic chemical complexes, in a state-of-the-art facility in Mithapur, in western Gujarat. It is India's first salt to be made using the vacuum-evaporation technology. This is a technologically advanced process that evaporates sea brine in steam-heated vacuum evaporators. That means consumers get salt that is as pure and consistent as possible. Tata Salt is also exported to the Middle East.