WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.
The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.
In addition, every issue offers coverage of new products, industry news, insights by experienced editors and respected columnists such as researcher Richard A. Passwater, Ph.D., merchandising consultant Jay Jacobowitz and attorney Scott Tips, and service departments, including a Calendar of Events, a Tip of the Month, specific attention to both Grocery and Supplier News and Products, and dedicated articles dealing with the natural food, dietary supplement and health and beauty sectors.
Each month, we also feature the ever popular What’s Selling column and twice a year we publish our Product Profiles (Feb. and Aug.). Special issues throughout the year include the industry’s foremost Source Directory(May), a Natural Products Person of the Year issue, a Natural Choice Awards program (April), an annual Spotlight on Products (June), an annual Retailer of the Year, and an Annual Natural Products Survey that represents original research conducted by the WholeFoods staff.